Our squid jigs are thoughtfully designed here in Australia and thoroughly tested in our local waters to ensure reliability and effectiveness.

What began as a hobby on the piers—learning from experienced anglers—soon grew into a mission. We noticed that one of the biggest differences between beginners and the masters was the squid jig itself. This inspired us to create our own range: affordable, effective, and designed to give every angler the chance for better results.

Our goal is to make squid fishing both simple and affordable. We’ve focused on a carefully selected range that covers all light conditions, without unnecessary extras. After all, commercial fishermen—who catch more squid than anyone—don’t rely on flashy designs, but on proven, reliable gear. We follow the same philosophy, while keeping prices low and quality high, because we know how often jigs are lost during fishing.

Thank you for supporting our Australian family business—and happy squidding!